NEA MEDIA STUDIES

  Finding the perfect audience for my music video To find a good audience for my music video, I went on a website called Uktribes.com. There I looked through possible target groups My perfect audience consists of 2 main "Tribes" - The "Leading edge" Tribe, consisting of Activists, Street artists and people wanting a change in general. - The "Mainstream" Tribe, consisting of day to day people that show a general interest in the music and        its videos My perfect audience member; - 19-year-old black American - aware of racial problems in the states - aware and supporter of the BLM movement - male - interested in rap and thrilling movies and videos - College student  - Socialable - happy, yet thoughtful  - dressed in an urban street/skate style. To attract this perfect audience member, I will make the video easy to understand, yet with a clear message supporting the BLM movement. The actors will also be dressed similar to the audience member so that i...

Finding who owns the copyright to this is America and asking them for permission The song is owned by Island Records, a company from Universal Music group I will now email them to ask for copyright permission.

  Things to consider when filming my music video - Dancing; Making sure the actors are dancing to the beat and the mood of my song. - Lighting; Making sure there is a good amount of lighting coming from the correct sides to give of the correct mood for each individual scene. - Mise-en-scene; Making sure the props and costumes and other things in the frame match the story of the song and give some deeper meaning. - Editing; I want to make sure my editing is fast and classy. I don't want it to be cheesy but snappy and interesting. I will now proceed to research, to find out how I will achieve these factors. https://www.youtube.com/watch?v=tqaY6REl0jw https://www.youtube.com/watch?v=aUt4jr3po_k https://www.youtube.com/watch?v=mOpA_ZgOJhc

  Looking at Childish Gambino's Past videos. When looking at childish Gambino's past music videos, you will find that he puts a lot of effort into them. They are thrilling to look at and every video tells its own story. My favourite 3 past music videos of him are: - feels like summer (2018) https://www.youtube.com/watch?v=F1B9Fk_SgI0 - Sweatpants (2014) https://www.youtube.com/watch?v=ExVtrghW5Y4 - Sober (2015) https://www.youtube.com/watch?v=jx96Twg-Aew

Looking at "This is America." The track I have chosen is called "This Is America" and it has been made by the afro American artist "Childish Gambino" aka Donald Glover Released on the 5th of May 2018, "This Is America" is one of the most important and popular modern protest songs. It tackles the modern problems of America such as racism, poverty and violence.  Glover  seems to be  saying  that  America  uses entertainment provided by its black celebrities as a distraction from the death and violence it forces on its black citizens. It also sends a message about the ways that the lives of black Americans are often devalued in our culture. The song has been used and adapted to huge movements and protests, mainly having to do with the Black lives matter movement, which is a very current and important topic in 2020. The music video is known all around the globe for it being so spectacular in the way that it tells us a story, with loads of other stori...

  Warner Bros Protest songs and Artists Warner Brothers have signed a lot of artists, and many of them choose to do at least one protest song, in order to choose what they stand for. A few protest artists from warner include; Prince Dua lipa Mac miller

LOOKING AT PROTEST SONGS A  protest song  is a  song  that is associated with a movement for social change and hence part of the broader category of topical  songs  (or  songs  connected to current events). It may be folk, classical, or commercial in the genre. It could tackle any problem.  Here are some of the most common world issues tackled by protest songs; - Homosexual rights - Black rights movement - Female rights - Politics I find the songs most memorable when they have an interesting music video with them. It gives the viewer more real and interesting footage, that will stay in their heads. My favourite protest songs so far are; - This is America -- Childish Gambino - Sunday, Bloody Sunday --  U2 - Where is the Love -- Black Eyed Peace - One day -- bakermat  

Looking at Authors and directors. I have looked at Henry Scholfield since he has a nice style and is very famous in the music video industry.  I have made a poster about him;

Here is my Star image PowerPoint on Kanye west: just copy and paste the link https://docs.google.com/presentation/d/e/2PACX-1vSfamcejh6OuPMZaeYMtb2F7SjYZVDLfhAtw05o3V0ntSlfYAmtlz1B8l9iCs5W6dbaQdRFchhC6W1o/pub?start=false&loop=false&delayms=3000

Looking at Warner brothers. With my choice of record company being warner brothers, I have made a PowerPoint on what they do and who their artists are: https://docs.google.com/presentation/d/e/2PACX-1vTfArSBz8toHh4kZV34If_GWY-HLA8oumi-6-Ok5-0lXGq8R9dYNcTY2kSf0JOkb46nQwmGk6jpERPm/pub?start=false&loop=false&delayms=3000

Introduction I will keep you updated about my NEA media studies coursework on this blog My name is Phelan Möller-Wildegans and I study Media studies at gordonstoun school. I have to make a music video about a protest song of my choice. I will start by researching the record company warner brothers, to find some potential artists. I will look at the music genre "protest song", to really inform myself on